Pictorial health warnings on the packaging of tobacco products

The World Health Organisation has published Evidence brief: how large pictorial health warnings on the packaging of tobacco products affect knowledge and behaviour. This briefing shows that combined written and graphic health messages on the packaging of tobacco products are more effective than text-only warnings. Studies have shown that pictorial health warnings increase quit attempts and decrease smoking uptake.  Pictorial health warnings, including graphic, fear-arousing information, have proven to be particularly effective.

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