Optical practices are to provide free health and lifestyle check-ups in a ground-breaking new initiative launched this month.
Smoking cessation, weight management and alcohol screening are among the help offered to customers as part of innovative pilot jointly devised by Dudley Local Optical Committee and Public Health Dudley who funded it.
The Healthy Living Optician scheme is the brain-child of LOC chair, Shamina Asif, who saw the success of a similar approach through local community pharmacists.
The Dudley pilot will be the first time in England that optical practices have delivered preventative health tips. It follows the success of the Health Living Pharmacist scheme.