Public Health England has launched One You.
This campaign suggests that living healthily in midlife can double your chances of being healthy at 70 and beyond.
Everyday habits and behaviours, such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough, are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year.
‘One You’ aims to encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.
Latest figures show that life expectancy at older ages is at record levels, yet many are spending their retirement living in ill health. Currently 15 million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.
The campaign will help adults to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.
The campaign encourages adults to start by taking a new online health quiz called ‘How Are You’. This innovative quiz provides personalised recommendations based on your results and directs people to tools and advice to help them take action where it’s most needed.
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